Marketing Strategies Articles Biography
Three decades ago, Jeffrey Milgrom recognized the correlation between entertainment and marketing and decided to develop the relatively unknown disciplines of corporate sponsorship and cross promotion into a new business model. With a combined vision of creativity and bottom line impact, and the goal of developing media promotions for the entertainment industry, he opened the doors to Event Marketing Strategies (EMS). He currently leads a talented team as President and CEO of this Central Ohio-based, full-service experiential marketing firm.
Milgrom has a wide range of experience in the industry, from directing corporate sponsorships of multiple North American concert tours, to negotiating endorsement deals for major sports celebrities including former world heavy weight boxing champion, James Buster Douglas. For several years, Milgrom directed a variety of local market telethon campaigns overseeing all fundraising, media promotions, and corporate sponsorships. Since then, he developed EMS into a leader in the event marketing industry, working with companies such as Kroger, AAA, Pepsi, Pillsbury, Nabisco, Nestle Foods, Sara Lee and Dick’s Sporting Goods to create and execute consumer promotions on their behalf at fairs, festivals, sporting events and other large signature events nationwide. Additionally, Milgrom and EMS are synonymous with the event marketing and sponsorship program that he initiated for the Ohio State Fair in 1985, and more than 25 years later, EMS continues to manage and execute this model program.
Prior to the creation of Event Marketing Strategies, Milgrom was a senior producer of entertainment and sports at Warner Cable Communications (presently Time Warner Cable). His time there served as the breeding ground of creativity and as the backbone for developing partnership concepts and promotion ideas. As a Detroit native and University of Michigan graduate, he began his career in radio and television production, including stints with major network outlets that allowed him to develop creative marketing and promotion tactics.
Milgrom has a wide range of experience in the industry, from directing corporate sponsorships of multiple North American concert tours, to negotiating endorsement deals for major sports celebrities including former world heavy weight boxing champion, James Buster Douglas. For several years, Milgrom directed a variety of local market telethon campaigns overseeing all fundraising, media promotions, and corporate sponsorships. Since then, he developed EMS into a leader in the event marketing industry, working with companies such as Kroger, AAA, Pepsi, Pillsbury, Nabisco, Nestle Foods, Sara Lee and Dick’s Sporting Goods to create and execute consumer promotions on their behalf at fairs, festivals, sporting events and other large signature events nationwide. Additionally, Milgrom and EMS are synonymous with the event marketing and sponsorship program that he initiated for the Ohio State Fair in 1985, and more than 25 years later, EMS continues to manage and execute this model program.
Prior to the creation of Event Marketing Strategies, Milgrom was a senior producer of entertainment and sports at Warner Cable Communications (presently Time Warner Cable). His time there served as the breeding ground of creativity and as the backbone for developing partnership concepts and promotion ideas. As a Detroit native and University of Michigan graduate, he began his career in radio and television production, including stints with major network outlets that allowed him to develop creative marketing and promotion tactics.
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