Marketing Automation Biography
APRIMO–Aprimo’s B2 and B2C tools provide insight into the marketing process for both marketers and a company’s executives, and allow marketers to better budget, manage and track marketing spend, and make adjustments in an agile manner to ongoing marketing campaigns.
ELOQUA–Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.
ETRIGUE–ETrigue is a leading provider of Intelligent Demand Generation and Sales Acceleration SaaS products that improve the way marketing and sales teams generate qualified leads and close sales faster. The DemandCenter marketing automation platform helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their “digital biography.”
GENIUS–Genius.com bills itself as the No. 1 provider of social marketing automation, sales lead management and demand generation solutions. Genius customers use the platform to automate email marketing and lead nurturing campaigns, delivering the most qualified leads directly to their frontline sales reps.
HUBSPOT–HubSpot is based on the idea that permission or inbound marketing is more powerful than interruption or outbound marketing. Their products help customers use and measure internet marketing techniques such as social media, blogging and search engine optimization.
MANTICORE–Manticore Technology is a SaaS marketing automation solution provider that enables marketers to move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and PGP.
MARKETO–Marketo is a leader in Revenue Performance Management. Marketo’s marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work – and work together – to drive increased revenue performance and fuel business growth. The company’s technology, services, and guidance help corporations turn marketing from a cost center to a business-building revenue driver.
MINDMATRIX–MindMatrix is marketing automation for small business and home business. Their specialty is a unified platform for both Sales & Marketing, that is designed to help align these departments. When it comes to a robust solution for a small company, MindMatrix delivers a good product at a very reasonable cost.
NEOLANE–A French company, Neolane provides conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues. Neolane is used by more than 300 of the world’s leading companies including Sony Music, Alcatel-Lucent, Orange, Sears Canada and Sephora.
PARDOT–Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market, and plans do not require contracts.
SILVERPOP–Silverpop offers a powerful marketing automation solution built atop a scalable email marketing platform. The company helps marketers to deliver relevant communications that drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond.
APRIMO–Aprimo’s B2 and B2C tools provide insight into the marketing process for both marketers and a company’s executives, and allow marketers to better budget, manage and track marketing spend, and make adjustments in an agile manner to ongoing marketing campaigns.
ELOQUA–Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.
ETRIGUE–ETrigue is a leading provider of Intelligent Demand Generation and Sales Acceleration SaaS products that improve the way marketing and sales teams generate qualified leads and close sales faster. The DemandCenter marketing automation platform helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their “digital biography.”
GENIUS–Genius.com bills itself as the No. 1 provider of social marketing automation, sales lead management and demand generation solutions. Genius customers use the platform to automate email marketing and lead nurturing campaigns, delivering the most qualified leads directly to their frontline sales reps.
HUBSPOT–HubSpot is based on the idea that permission or inbound marketing is more powerful than interruption or outbound marketing. Their products help customers use and measure internet marketing techniques such as social media, blogging and search engine optimization.
MANTICORE–Manticore Technology is a SaaS marketing automation solution provider that enables marketers to move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and PGP.
MARKETO–Marketo is a leader in Revenue Performance Management. Marketo’s marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work – and work together – to drive increased revenue performance and fuel business growth. The company’s technology, services, and guidance help corporations turn marketing from a cost center to a business-building revenue driver.
MINDMATRIX–MindMatrix is marketing automation for small business and home business. Their specialty is a unified platform for both Sales & Marketing, that is designed to help align these departments. When it comes to a robust solution for a small company, MindMatrix delivers a good product at a very reasonable cost.
NEOLANE–A French company, Neolane provides conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues. Neolane is used by more than 300 of the world’s leading companies including Sony Music, Alcatel-Lucent, Orange, Sears Canada and Sephora.
PARDOT–Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market, and plans do not require contracts.
SILVERPOP–Silverpop offers a powerful marketing automation solution built atop a scalable email marketing platform. The company helps marketers to deliver relevant communications that drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond.
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